This year, Leica Camera AG is celebrating the 100th anniversary of the first series-produced Leica camera. To mark the centennial, the company is launching a new offer featuring the Leica SL-System by introducing five kits made up of cameras and lenses.

All five Leica SL Kits include the newest member of the SL-System family: the Leica SL3-S, which is known for its fast operating speed and quick, precise autofocus. Its powerful full-frame sensor with 24 megapixels offers excellent image quality regardless of the shooting situation. The SL3-S records videos in a resolution of up to 6K and offers 3:2 open-gate recording, a feature that provides flexibility when creating video content for a wide variety of outputs. It is also the first camera of the SL-System to be equipped with content credentials technology, which proves authenticity through verifiable image content. Altogether an amazing camera thanks to quality and reliability Made in Germany.

Various lenses are being offered in the kits together with the SL3-S – from versatile Vario lenses to fast prime lenses. This ensures that there is a suitable kit for every situation to meet specific requirements for filming and photography with maximum flexibility and at the level of image quality expected of the Leica SL-System.

100 Years of Leica: Witness to a Century

In 2025, Leica Camera AG is celebrating the 100th anniversary of the Leica I, which was first presented to the public at the Leipzig Spring Fair in 1925. As the first 35mm still camera to be mass-produced, it exceeded all expectations. Because with its compact and handy format, it opened up a whole new range of new photographic applications. All around the globe, under the motto “100 Years of Leica: Witness to a Century”, Leica Camera AG will be celebrating this camera which revolutionized the world of photography. Cultural projects and extraordinary special-edition products will be launched throughout the year at international events organized by the Leica national subsidiaries in the major cities of Dubai, Milan, New York, Shanghai, and Tokyo. The anniversary week, taking place in Wetzlar, the company’s headquarters, in June, marks the high point of the celebrations. On top of that, visitors can look forward to top-class exhibitions in the worldwide network of Leica Galleries with works by outstanding photographers.

About Leica Camera

Leica Camera AG is an international, premium manufacturer of cameras, lenses, and sports optics products with a company history stretching back over 150 years. As part of its growth strategy, the company has expanded its portfolio to include mobile imaging (smartphones) and the manufacture of high-quality lenses for glasses and watches, and is also represented in the home theater segment with its own projectors.

Leica Camera AG, with its headquarters in Wetzlar, Germany, and a second production site in Vila Nova de Famalicão, Portugal, has a worldwide network of its own distribution companies with over 120 Leica Stores.

The Leica brand stands for excellence in quality, German craftsmanship, and industrial design, combined with innovative technologies. An integral aspect of the brand culture is the promotion of the culture of photography, with around 30 Leica Galleries worldwide, the Leica Akademie, and international awards such as the Leica Hall of Fame Award and the Leica Oskar Barnack Award (LOBA).

Leica Camera India (FCE Lifestyles Pvt Ltd)

FCE Lifestyles Pvt Ltd is the official partner with Leica Camera for its operations in India, with a registered office at Connaught Place, New Delhi. Leica Camera Asia Pacific appointed FCE as the exclusive Leica authorized distributor for India and operates the only Leica Stores in India, located in Mumbai and New Delhi.